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By Robert Barry Francos / FFanzeen, 2019
Images from the Internet
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Images from the Internet
LindedIn.com has become the Top Dog when
it comes to job search enhancing tools, even when you are not using it for job
searching directly. Here are three additional perspectives on how to maximize
LinkedIn when looking for a job.
Rather than just repeating your resume
on LinkedIn’s Profile page, remember
that there is a good chance that the employer is searching your name on the
Internet because you have sent in a resume and they have come across your
LinkedIn profile. Rather than just putting in the same information that they
probably already have, you can add more to boost your story. Rather than three
bullet points of information, you can add as many as you like, giving a more
complete picture of your skill set and experience.
Also, you can add historical insights
that would not have been placed on your resume or cover letter that will enhance
your chances. For example, did you win a prize for volunteering in a totally
different area than in which you are looking for a job? Did you take any
courses that are not directly affiliated with your line of employment? Did you
finish any public projects that are artistic? While it would not fit into your
resume or cover letter, it is perfect here because it shows you go above and beyond.
Research
While your potential employer may Google
search you, you can likewise use LinkedIn to search the company. Most
corporations will have their own dedicated page with information about the
company, and any of its employees that have a profile on LinkedIn.
For example, if you are asked to send a
resume to the email of jwentworth@thecoffeecup.com,
the salutation could be confusing: Mr. Wentworth? Ms. Wentworth? You may find
that person under your search of The Coffee Cup Company on LinkedIn, as it will
show you who is affiliated with the organization. You search and find it is
Joan Wentworth who is head of HR, so you can address it as “Dear Ms. Wentworth.”
If you run into her in the elevator, forget the elevator speech because odds you will just annoy her. Instead, say
something like, “Sure is a nice day today; I’m feeling really positive,” and
then look straight ahead. You’ve given a positive message and she won’t feel
pressured. I certainly would not say, “Hey! You’re Joan Wentworth! I looked you
up on LinkedIn!” That can come across as uncomfortable.
Networking
One of the positives of living in a
small or big city is that the odds of you knowing
someone who knows someone is quite good. When you look up Joan Wentworth,
you may see you have some mutual connections to her. At this point, you can ask
those people if they would be willing to be your references, if they could put
in a good word for you, and/or ask what information would help you during the
interview, such as common interests.
Using these tools alone may not get you
a job, but they may just give you the edge to rise above the others with similar
skill sets and experiences.