Showing posts with label media theory. Show all posts
Showing posts with label media theory. Show all posts

Friday, January 20, 2023

Study: An Open Letter to C.P. Snow About “The Two Cultures and the Scientific Revolution”

Text © Robert Barry Francos / FFanzeen, 2023
Images from the Internet

This is a paper I presented for my Master’s in Media Ecology at New York University, for the class Communications Revolution and Culture in America II, led by Neil Postman and assisted by Janet Sternberg. The footnotes will be in brackets where applicable. Information about CP Snow and his treatise can be found HERE, thanks to Wikipedia. 

An Open Letter to C.P. Snow About The Two Cultures and the Scientific Revolution

“Closing the gap between our cultures is necessary in the most abstract intellectual sense, as well as in the most practical.” – C.P. Snow, The Two Cultures

Mr. Snow:

Having read your 1959 Rede lecture, I would like to share some of my thoughts on your theory of the existence of two distinct cultures among scholars and examine how that theory relates to the present time [1990s].

I acknowledge the fact that your lecture presented a viewpoint regarding the intellectual community of England at the time. I will explore your ideas in relation to the contemporary American intelligentsia.

You state that you believe the “intellectual life of … Western society … is split into two polar groups” [C.P. Snow (1959). The Two Cultures and the Scientific Revolution. New York: Cambridge University Press; p. 3], with one pole representing scientists (i.e., physical) and those in literary studies at the other [Ibid., p. 4]. You add that not only are these groups polarized, but “the separation between scientists and non-scientists is much less bridgeable among the young than even thirty years ago” [Ibid., p. 17]. Although that may have ben the situation in the United Kingdom up to the late 1950s, it appears to have become less true over the years in the United States.

You posit that the separation between science and literary studies, which arises in part through education, is less severe in the States [Ibid., pp. 16-17], and that the American system in “hoping to take the problems in hand within 10 years” [Ibid., p. 18]. This trend in American education in the late 1950s may explain the reduced polarity of these two intellectual changes within the American scientific and literary cultures, as I will discuss below.

Your belief that the “industrial society of electronics, atomic energy, automation … will change the world much more” [Ibid., p. 18], appears to have been prophetic. Due in part to an occurrence that seems to be a by-product of the atomic age, one outgrowth that I believe has helped fade the self-imposed line of segregation between science and literature is a genre of publication known as science fiction.

As the power, possibilities, and potential harm of the atomic age have become known over the decades following the end of World War II, the imagination of both scientists and non-scientists alike have been captured by the phenomenon of fission. Writers such as Arthur Clarke and Theodore Sturgeon turn to science for their source of inspiration and use technical scientific information and phraseology to help spread this technological information to both poles. Despite the definite “pop culture” of the genre, scientists were intrigued by the information and the forum in which it was presented, and the literary community learned the metaphors and processes of the scientific rationale. The scientist was also exposed to a form of writing that was fictional, yet presented a literary world with which they could make some association.

One of the leaders of the field of science fiction, for example, was Isaac Asimov. As you point out yourself [Ibid., p. 1], Asimov was trained in both the scientific and literary realms, capable of moving freely between the two. He wrote fiction and nonfiction, and analyses of both science (i.e., physical and social) and classic fiction (e.g., Shakespeare) – as well as writing original fiction. With credibility in both cultures, he could be a bridge that was needed to reach both shores.

As this fiction began to be accepted by both cultures, the influence became as a pebble in a pond, rippling outward and affecting society as a whole, thereby connecting the cultures on some levels.

In the early 1960s, the space program captured the imagination of both poles in America. This science fiction-made-real had both non-scientists and scientists alike observing the technological advancement, helping to further disseminate technological language to the lay scientist and literary audience.

Through the late 1960s, collegiate curriculum underwent a drastic change. Previously, educational systems in the United Kingdom had “set ourselves the task of producing a tiny elite … educated in one academic skill” [Ibid, p. 19]. This was also true for the United States. As riots over the Vietnam War and the narrow choice of subjects allowed in core programs exploded on campus after campus in America, the narrow views presented to the students were broken down, and the choice of topics available became more flexible. This situation helped open a door to educational elasticity.

With this opening up within some of the divisions of culture, each of these previously polarized groups began taking ventures into the other’s area of expertise.

Social scientists were among the first to venture out by publishing mostly nonfictional works that were read by both cultures, including Alvin Toffler’s Future Shock (1970) and Neil Postman’s Amusing Ourselves to Death: Public Discourse in the Age of Show Business (1985). The physical scientists tended to write more fiction, such as physician Robin Cook’s Coma (1977) and scientist Michael Crichton's The Andromeda Strain (1969). All these excursions were being accepted and read by both sides of the intelligentsia.

It does appear that even at present, literary-based thinkers still use science fiction as an outlet for technological meanderings. A reason for this occurrence may be referenced to the comment in which you suggest that you believe writers must learn and develop their craft, whereas scientific learning is more innate, coming naturally [Ibid., pp. 10-11].

A further step along the path of joining the two intellectual cultures you posit in Western society has been the spread of the global-village mentality. As non-Western cultures influence the West, they bring other philosophies and ways of study with them, sometimes subtly changing the overall method a society uses to view itself and others, thus generating new ideologies. Innovative ideas have merged into the Western mindset, helping to further melt the barriers that were once a solid element in the West.

Therefore, I believe that in the United States, whereas there may be some separation between the cultures of the intellectual communities, the black and white borders you fear becoming further stratified have changed and continue to gray under the very Second Law of Thermodynamics, with which you referred [Ibid., p. 15].

C.P. Snow's full lecture in PDF form can be found HERE

Wednesday, December 1, 2021

Documentary Review: You Can’t Kill Meme

Text © Robert Barry Francos / FFanzeen, 2021
Images from the Internet

You Can’t Kill Meme
Directed by Hayley Garrigus
Utopia
79 minutes, 2021

Media is fascinating. I have been a student in the field of Media Studies for decades, so when this particular “anti-documentary” came up, I just jumped on it. I have been saying for as long as the Trump administration has dumbed down the culture, that the right is more interested in memes than facts.

According to the Oxford Languages Website, which gives two main definitions of a meme that are both accurate to this film, it is ”an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitations.” It is also described as “a(n)… image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.”

The film describes the meme process with a bit more flamboyance, as “memetic magick.” Any way, you want to designate it, it is created on a computer and then hoisted upon the Internet, via social media such as Facebook (yes, I am still calling it that), Instagram, etc., and it is spread around through like-minded individuals who often accept it as truth, in part because it is in print, but more because it falls into their own ideology. While used by both sides of the political aisle, it is especially accepted as gospel by the alt-right, who are willing to accept conspiracy theories without seeking out the sources, because receiving a piece of sometimes amusing art from someone who has like-minded leanings is easier to digest than the often-complex text of those who they have chosen to distrust (such as a quick meme about COVID, rather than the complex and changing science). It is apparently easier for them to believe a meme than known fact, because it is beyond their ken and not in their realm of belief systems.

Billy Brujo

As an interesting point of entry to the meme, the director chose to focus on R. Kirk Packwood’s 2004 book Memetic Magick: Manipulation of the Root Social Matrix and the Fabric of Reality. This was at the rise of the 4chan Website and, of all things, the Pepe the Frog meme, which became one of the first viral memes, especially one that was adopted by the politically right leaning, according to Chaos magician (yeah, I have no idea what that is), YouTube personality, and apparently goth by his make-up (observation, not criticism), Billy Brujo. He states, “We’re looking for magick until we find it” on social media. Sounds a bit like the equivalent religious search for the god-being. In Brujo’s case, to me that could be another way to describe an algorithm. I actually felt sad for him, as I do for religious fanatics.

Marshall McLuhan’s theories turn up here and there, such as one anonymous government worker who states, “…this myth [is] that the Internet opens people up to new ideas. It doesn’t; it actually allows them to close down”. McLuhan famously said that most technologies do the exact opposite of what it was supposed to do (e.g., a car was supposed to make it possible to visit relations far away, but it makes it easier to go so far you may not come back).  

Pepe Trump

The main focus of the beginning narrative of the film starts in earnest with the Trump presidential campaign, and the use of Pepe to promote the Trump team and to mock Hillary Clinton.

While director and narrator Garrigus breaks down the meanings of the coded language of “magick” and “memetics,” she also does not talk down to the audience. Occasionally it sounds a bit “New Agey” for my tastes, but her point is valid and worth noting. That being said, Garrigus seems to come from a higher (or is that deeper) tech world than I do. She claims around 2014, the acronym “LOL” was replaced by “KEK,” who was the frog-headed Egyptian god (symbolizing the bringer of light after the darkness, or chaos). Really? I don’t remember that, and I still see the former to this day, but have never noticed the latter. But then again, I have never been on 4chan, nor hang out at alt-right sites.

The documentary, I find, is a bit disconcerting. We are facing civil unrest, “the big lie,” voter suppression, the scrapping of voter right and rights to abortion,” and the documentary is discussing mixing the internet with magick – literal metaphysicality – with speakers like Dave Mullen-Muhr, a right-wing pundit (to give you an example of his trustworthiness, he deals in Bitcoins) who believes in the Matrix, and calls Trump the “red pill.” And people listen to him, why? And why should we? Or there is Carole, a New Age Buddhist, who discusses the “science of spirituality.” There’s an oxymoron for you. She is part of a group of Lightworkers, who “are awakened beings who bear the highest interests of all living beings and Earth in their minds,” according to www.happiness.com. One of them that we meet is Nick Peterson, a “scientist magician.”

Sometimes it is hard to tell whose “side” Garrigus is on, stating Mullen-Muhr is a dear friend, while pointing out the evils of KEK (or as I now call it, pre-QAnon, which is quoted a bit here, as well). Rather than pointing out what right wingers are doing, she almost gleefully gives them a voice. Remember, sometimes things are actually opposite of what they are intended.

I must confess, I went through the New Age movement indirectly in the early 1980s when I dated someone neck-deep in it. I never believed, but I saw with her friends the reliance on crystals, psychics, and yes, magick. This deep-dive look at a very technical product (memes and social media) has the same woo-hoo as that. It was hard to take the topic seriously, and that’s on me, not the film itself. Harold Innis may have called it a bias of communication, both as sender and receiver (I could bring up Shannon-Weaver at this point…oh, I did; never mind).

Taking out all the New Age Shaman stuff, to put it simply in my opinion, a better way to describe memetic magick is a word that was once incredibly popular in big business during the 1990s: synergy. That is when something grows beyond one’s control and gains a life of its own. The expression “Jump the shark,” for example, has gone beyond “Happy Days” and is now a description for an act of desperation. That’s synergy. Memes do not use magick to become powerful, they are used enough to become cultural icons – for good or in this case bad – and go beyond the originator’s control until they become something broader with a wider base.

It is really hard to take a lot of this seriously. I mean, Carole discusses how Obama went to Mars in a secret space program with someone who started time traveling when they were 5 years old; another woman pulls four assault rifles out from under her bed as well as a huge army/Bowie knife while spouting she likes Trump because he’s a “disrupter.” There is a belief expressed that both the left and the right use wizards and witches to cast spells on the other side but the right uses dark magick. It also would be quite easy to just substitute the word “magick” with “Jesus.”

Carole

As the film gets to the last quarter, the narration starts sharply turning anti-Liberal (Garrigus claims they hate the Middle Class, like the Conservatives help them with tax cuts for the uber rich?). At some point, the memetic fades away, and it’s the magick that becomes forefront through the middle section. This documentary isn’t as much about social media as New Age philosophy with a right-wing twist.

Towards the third act of the doc, Garrigus brings it around again by interviewing Packwood, author of the book that foisted this film, Memetic Magick. He humorously declares that he and 12 others can change the course of the world, while describing himself as  “underrated,” and numerous times as “intelligent.” Okay, then. It’s around this point where the meme topic raises its head again, as the meme is claimed to have elected Trump in 2016, according to the film. No focus at all on Russian hackers or the interference of James Comey.

As far as the form of the film, Garrigus makes it personal as she narrates opinions, films a variety of people (sometimes a bit too long), adds some nice stock footage as well as her own, animation, and 4chan screenshots, and does her best to avoid the dreaded talking head syndrome. Kudos for that. I just wish the documentary was more about what it claimed, how the right uses memes, than a guide to magickal thinking. The narrative straddles the fence (a metaphor for right/left politics) between technology and mysticism, and perhaps it would have been less whiplashy if it had been two separate accounts.

You can find the documentary on Altavod, Apple TV and Video on Demand.

 



Wednesday, September 20, 2017

Applying for Jobs by Computer or by Mobile.

Text (c) Robert Barry Francos / FFanzeen, 2017
Image from the Internet


It is bound to come, where applying for jobs by cell phone will be the common procedure. The level of technology at present day, however, makes that possible, but is it the most efficient?

Of course, the biggest attraction to using the mobile over the desktop or laptop is ease, and yes, being able to blast out your information to a large number of companies covers more ground. Having your resume and/or cover letter in your email and forwarding it is a snap. Even with that, there are more functional and possibly successful ways to proceed in your job applications.

When you send your resume and cover letter to a prospective employer, the email will indicate that it was sent from a mobile device. This tells the Hiring Manager some assumptive information. For example, it says that you are sending out resumes that are not directed to the company’s individual needs, but as a “pin-the-tail-on-the-donkey,” cover-all template.  They want to know you are willing to put in the work and research before you apply, and that you are self-motivated and proactive. If you want to stand out, it is better to individualize your resume and cover letter rather than sending a come one-come all version.

This is especially true for cover letters. Some people will type in a version of a cover letter into the actual email, but this is not as efficient in attracting positive attention as attaching a document that is easy to print out.

A proper cover letter should be dated, addressed to the company connected to the advertisement even if you have to look up the actual physical address in a search engine, and mention the position exactly as it is mentioned in the ad, including competition number if one is attached. Sending out a cover letter that is undated and unaddressed does not garner as much attention as one that is directed to the person and company requesting your information.

Many companies also have online applications, where the person looking for a job needs to attach a resume after you create a sign-in with that website. These cannot be sent from an email as of yet, so there is still a need for the physical presence rather than just a click on a phone.


Microsoft Word or other word processing software are not easily navigated on a mobile device, so it is better at this stage of the technology development to actually work on the application on a desktop or laptop.

Friday, August 15, 2014

DVD Review: The Sex Pistols on TV: The TV Interviews (Un)Censored

Text by Robert Francos / FFanzeen, 2014
Images from the Internet
 
 
The Sex Pistols on TV: The TV Interviews (Un)Censored
Directed by Mark Sloper
Odeon Entertainment
A2B Media / ITN Source
120 minutes, 2010
www.mvdvisual.com

Before I start the review, first some wavy lines of a flashback: when VHS first started to be mass marketed, there were a series of tapes of popular groups like the Beatles and Elvis that just showed press conferences and news pieces, without any music by the artists they covered. The reason was simple in that music meant royalty fees. Fast forward to this release.

I need to cover this review in two pieces, first the content and then a bit deeper. Perhaps not on a Greil Marcus level, but here we go. Wheeeee.

There is no real flow here, just a semi-chronological order as we follow the boys through their careers. Smartly, it starts with just a brief clip from the infamous Bill Grundy interview that everyone who is interested in this has probably seen soooooo many times EV-rywhere. Thank you for that, director Sloper.

Separated by title cards displaying year(s) and focus of a particular set of clips, we are shown television shows and interviews with the group, some band members, or those associated with them. Clips run from pretty short at a couple of minutes to extended pieces, resulting in 2 hours of all-Pistols-and-Pistols-related-all-the-time. Which has its good and bad points.

The good is that there are many clips here I’ve never seen from British shows, including those culled from music news programs, something the US did not really have during the Pistols’ tenure (unless you want to count the ridiculous segments on the likes of Tom Snyder’s Tomorrow Show, or Phil Donohue). There’s a couple of Janet Street Porter, a tall woman with big teeth and a thick north U.K. accent, for example, trying to get a decent answer out of Lydon (I admired when Johnny then-Rotten gives an bemused, off-hand side comment on how her obviously dyed red hair is the same color as rhubarb; see video below). Mostly they’re met with derision while being accused of being devious. It’s a joy watching Lydon take the piss out of them, never storming off the set, but just sauntering off after acknowledging the bias against the band. Then again, he walks around with a joyful metaphorical target on his vest.

The bad part is that all of the news stories are somewhat taken out of context. Captions stating the names of the programs or interviewers would certainly have been most helpful. I’m sure the audience in England will know the program(me)s, but we Yanks may not. I found that really annoying. Also, all music is taken off, even if set in the background, and replaced with a generic piece that has sort of a Pistols feel to it, albeit with all the life sucked out of it. It is also repeated throughout the whole collection. By the end of the two hours, it made me question whether I will ever watch this again.

Of course, there are some news clips that were used in some previous documentaries about the Pistols, especially on the US tour (let’s see the redneck jocks makin’ fun of the punkers, before they would realize that they could inflict some serious body damage in a mosh pit if they joined in). And there are the New York City news reports of Sid’s death, especially my favorite one of Roger Grimsby (ABC News) pronouncing that it all happened at the “Chel-sah” Hotel. See, I knew that one because it was local for me. Anyone outside of NYC would not have a clue; even then I wanted some caption so everyone can know.

The quality of the pieces ranges from sharp to obviously taken from old home-recorded off the television VHS grainy. Yes, there is a lot of information in this, and it is especially interesting to watch Rotten stay the same and yet evolve at the same time as far as using the media as much as it used him. With the exception of Sid and Johnny, nearly all the others (Jones, Cook, and Matlock) get very brief vocal time. There are also no clips talking about Rotten getting slashed with a knife on the street (perhaps it was before Grundy? No, I’m not going to look it up).

As far as face time goes, more is given to Malcolm McLaren and Vivienne Westwood than to the rest of the band. Sure, Rotten gives some snide comments about them here and there, but he and Sid are the focus of this. Gotta say, though, I did see Matlock’s Rich Kids - which is never mentioned here, though Lydon’s post-Pistol’s PiL is - a couple of times, once opening for Sylvan Sylvan’s 14th Street Band at Hurrah’s, and they weren’t all that interesting. I remember Jones being on a “stay away from drugs kids” commercial and a couple of mentions in a book by the lovely Miss Pamela DesBarres, but the rest of the band didn’t really have much other than the Pistols.

Some of the news segments include the aforementioned PiL, a couple of the Pistols reunions, brief pieces on the US tour (mostly the southern end rather than California), and a pretty interesting section from the early 1990s on how they affected Manchester by playing there, leading to the formation of bands like the Buzzocks. There are interviews with Howard Devoto, Steve Diggle, Pete Shelley, and members of other bands as well. There is even a news story on the making of Sid and Nancy.

What I found most interesting, however, is a 20-plus minute interview in a bar near the end with a jetlagged Lydon-Rotten where he is actually answers questions (the next interviewer – or previous one, it’s not clear – was not so lucky). He happily and intelligently talks – and often talks over – without giving in to the usual “ask an intelligent question” mode he tends to fall into. He seems to be having fun, and is quite informative. This piece alone is worth the watch, though as a whole it’s an important piece of collected history; this one, however, is the keeper.

One last thing before I become more of an academic: why does Sloper call himself the director? He should, more likely, be called the curator or producer, as he does not really have anything to do with the content, other than grouping them into sections with titles, and digitally replacing decent music with a terrible one. I’m sure it’s a lot of work, but calling it “directing” is a misnomer. He does more actual directorial work on his next film, Sid!, of which a really nice 20-minute preview is given on this DVD.

Switching gears a bit (okay, a lot), I was paying attention to what Lydon was saying through the years, and came to realize that he was a Media Ecologist. Whether he’s read it or not, he aligns well with the likes of Neil Postman, Harold Innis and Daniel Boorstein, discussing how mass media such as news organizations are interested in a pre-set bias and agenda, and focus on made up, or non-events (Boorstein calls them “pseudo-events). He constantly posits about how the media is rubbish, the focus of their stories are more on sensationalism than reality, and that the questions they ask are meaningless other than to be “shocking” (or what he calls boring). Of course, I’ve always seen him being grumpy at reporters, especially when he’s heard the same question over and over (e.g., “how are you guys getting along?”), but I really listened to what he was saying. Much like Bobcat Goldthwait, there is more beneath the demeanour that just acting out. He’s actually saying something important; something that is becoming more so all the time as the Tea Party tries to steal the United States and set up a theocracy through lies and distraction.

Now, Lydon keeps saying that the rest of the band is into the reunions for the money, but not him. Honestly, I don’t know how true that is, but it really is irrelevant, isn’t it? I mean, the whole group kind of took the wind out of that sail by calling their rejoining “The Filthy Lucre Tour.” But that doesn’t stop the questions. This only feeds Lydon’s fervor and avering about the true focus and bias of mass media.

A quick couple of comments and then we’re outta here. First, it drives me crazy when news reports state that the Pistols “started punk rock.” Well, they don’t call it the British scene “second wave punk” for nothing. By the time the Pistols formed, the New York scene had been going on for two years, with hundreds of bands. Yes, however, they did transform it into something else, as did the “third wave,” hardcore, shortly after the Pistols broke up. Second, the bias against the Pistols is shown clearly by the often reference of “Sid killed his girlfriend Nancy,” especially in the British press. This has never been proven, and there are enough contradictory stories to this line of thought to put forward serious doubt. Personally, I believe she was stabbed by a drug dealer that she refused sex while Sid was passed out from “sampling.” My theory is no less credible than theirs, and is actually based more on people who knew them than the press or police reports.

On a positive note, one of the most touching moments is Lydon discussing the death of Joe Strummer. Through the years there has been the hint of animosity between them, but Lydon clearly sets that straight.

As a collective historical document, this is an interesting-to-say-the-least release, and possibly an important one to have all of this info at hand in one place. That being said, there are substantial problems with it, and I have avered above. If you’re a Pistols fan, it’s good to have all these clips in one spot.