Text © Robert Barry Francos / FFanzeen, 2020
Images from the Internet
The Microsoft Office tool PowerPoint has been around for quite a while,
and now there are other software as well, but currently, PowerPoint is still
the main platform used by most companies for meetings, lectures and
presentations.
As someone who has used PowerPoint extensively for years and has seen
numerous presentations, I have learned that there are a few key factors that can
make or break a successful slideshow.
1. Keep it Big:
Whether the slideshow consists of projecting
an image on a computer screen, across the room, or in a large auditorium, it is
important to remember that the further back someone is sitting, the harder it
is to read smaller text. If you take your chair and move it six feet back from
the screen right now, you will probably have trouble reading the writing. This
is especially true in a large setting where the image is projected.
While you cannot fit as much as you may want
on a slide, that is okay because you are there to present information, and if
the text is too small to be read by the entire group, then the slideshow is not
effective. Be big, be loud, be “heard.”
The suggested size for a title is 44 pts, and
for text, try not to go below 20 pts.
2. Keep it Simple:
The biggest mistake people make when it comes
to PowerPoint slides is trying to put too much on a single page. The more text that
is put on the page, the denser it is and the harder it is to read. A better approach
is to use the slides as “chapter titles” rather than printing all the
information. For example, if you are discussing meals, you might have a bullet
point that says “Breakfast,” for which you will verbally fill in the
information. Then “Lunch,” etc.
One way to handle this is as follows: if you
have ten bullet points for example, rather than putting them all on one slide,
have five on the first one, and continue it onto a second page.
You should not put all the information on the slide,
because you want the people listening to you, not reading what’s behind you.
The audience cannot read and listen at the same time. Remember, you can put all
that information into the notes section, and then print it as a hand-out at the
end.
The best and most effective slideshow I have
ever seen was presented by a surgeon and art philosopher named Leonard Schlain
(d. 2009) at a conference that consisted of no text except for the title slide.
The rest were close-ups of sections of classical paintings, which expressed exactly
the points he was making.
3. Keep it Consistent:
Because of its high visual aspect, presenters
naturally may want to show some kind of artistic leaning to keep the viewers
attention, which is correct. However, it is important to keep much of the document
consistent within the presentation. For example, keep the typeface somewhat
consistent, rather than switching around from a Serif font to a Sans Serif one
either on the slide or even within the presentation. This distracts away from what
is being said. It may work somewhat if staying close, such as using Arial for the title and Calibri for the text. They
are both Sans Serif, so the eye will accept it easier. However, using, say, Arial (Sans Serif) for the title and Times
New Roman (Serif) for the text is dissonant,
and will take away from your message.
Getting back to Simple for the moment, I would
recommend staying away from Serif fonts generally in a slideshow if you can,
and continue with the easier-on-the-eye Sans Serif. Again, you want to make the
text easy to read for those in the back of the room.
Consistency can be subtle. For example, I saw
a presentation that consisted of twenty-five slides, and nearly all were three
bullet points, a bolded subtitle, followed by a colon, and some descriptive text.
It was simple and easy. However, on the twenty-third slide only, rather than
the subtitle being bold, it was underlined. I talked to members of the audience
later, and no one seemed to have noticed it consciously, but I observed that on
that particular slide people coughed and chairs squeaked as the audience
shifted. They did notice it subconsciously and it caused them to squirm in
their seats.
4. Keep it Oral (at first):
One of the most common errors in a presentation
is when the moderator merely reads what is on the slide that is being
projected. If you are just going to repeat the slide, why are you even there?
As I said earlier, it is more effective to use
your slides as emphasis, such as a guide or chapter heads rather than having
all the information presented, which can be given out in handouts with the extra
text in the Notes section.
An exception to this rule is for quotes, which
is part of the larger presentation point being made.
5. Keep the Title Un-orphaned:
Having an “orphan” in a title is common
practice, but it is unattractive. An orphan is an old newspaper term for when
you have a single word in a title that hangs down onto a second line, as
follows:
Today is the First Day of the Rest of Your
Life
Today is the First Day of the Rest of Your
Life
This is easily fixed by placing the Insertion
Point (cursor) where you want the break to be, such as before the word “Rest,”
and then holding down the CTRL key and hitting the Enter key. This places what
is known as a “soft return,” meaning you are forcing a break in the text, but
retaining the information within the paragraph:
Today is the First Day of the
Rest of Your Life
Rest of Your Life
This give the page a more balanced look and
will enhance the slide.